Notes on selling into Europe
Practical articles from our warehouse in Gothenburg, Sweden, for e-commerce brands based outside the EU – on fulfillment, shipping and what it takes to serve European customers. For customs and VAT basics, start with our guides.
Market entry
Selling to the Nordics: Sweden, Denmark, Finland and Norway Compared
Selling to the Nordics: how Sweden, Denmark, Finland and Norway differ on EU status, currency, VAT, language and payments – and how to serve all four.
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Inbound & customs
Your First Inbound Shipment to an EU Warehouse: A Pre-Shipment Checklist
Shipping inventory to an EU warehouse for the first time? A pre-shipment checklist: customs agent, EORI, VAT, GPSR, documents, barcodes and carton labels.
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Shopify
Shopify Markets in Europe: VAT-Inclusive Prices, Currencies and EU VAT Settings
Shopify Markets in Europe for stores outside the EU: VAT-inclusive prices, local currencies, OSS and Shopify Tax settings when your stock ships from Sweden.
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Basics
Is Sweden in the EU, and Does It Use the Euro? What It Means for EU Fulfillment
Is Sweden in the EU? Yes, but it uses the krona, not the euro. What that means when you fulfill EU orders from Sweden: customs, prices and VAT returns.
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Product compliance
EU Responsible Person Under the GPSR: What Brands Outside the EU Need Before They Ship
The EU responsible person under the GPSR: who can take the role for a non-EU brand, where the details must appear and why it must be in place before you ship.
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EU fulfillment
Do You Need a Warehouse in Every EU Country? When One EU Fulfillment Center Is Enough
Do you need a warehouse in every EU country? Usually not: one EU fulfillment center can serve the whole EU. When a second one makes sense, and what it adds.
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Customs & duties
HS Code for EU Import: How to Find Your TARIC Code and Classify Your Products
HS code for EU import, explained: how 6-digit HS, 8-digit CN and 10-digit TARIC codes fit together, where to look them up and how to classify your products.
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Basics
What Is a 3PL? Third-Party Logistics in Plain English
What is a 3PL? A plain-English guide to third-party logistics: what a 3PL does, how it differs from a freight forwarder and when you need one in the EU.
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Contract production
Contract Production and Assembly at Primepack
Advent calendars, creator boxes, holiday kits and ongoing product packing at Primepack in Gothenburg. Available even if we don't handle your pick and pack.
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Peak season
When to Ship Inventory to Europe for Black Friday and Christmas
When to ship inventory to Europe for Black Friday and Christmas 2026: work backwards from the day stock must be sellable, with the key dates and a buffer.
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Customs & duties
The EU's €3 Customs Duty: What Counts as an “Item Type” – and What It Doesn't Touch
The EU's €3 customs duty explained: what counts as an item type, who pays, how it works with IOSS and VAT, and why stock imported in bulk isn't hit.
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Consumer law
The EU Withdrawal Button: What Stores Outside the EU Need – and What Happens After the Click
The EU withdrawal button has been required since 19 June 2026. What stores outside the EU must build, which products are exempt and where returns go.
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Market entry
Freight Forwarder, Customs Broker or 3PL? Who Does What When You Stock Inventory in the EU
Freight forwarder vs customs broker in the EU: who moves your goods, who declares them, who handles VAT and product safety, and where a 3PL fits in.
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