Notes on selling into Europe
Practical articles from our warehouse in Gothenburg, Sweden, for e-commerce brands based outside the EU – on fulfillment, shipping and what it takes to serve European customers. For customs and VAT basics, start with our guides.
Customs & duties
The EU's €3 Customs Duty: What Counts as an “Item Type” – and What It Doesn't Touch
The EU's €3 customs duty explained: what counts as an item type, who pays, how it works with IOSS and VAT, and why stock imported in bulk isn't hit.
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Consumer law
The EU Withdrawal Button: What Stores Outside the EU Need – and What Happens After the Click
The EU withdrawal button has been required since 19 June 2026. What stores outside the EU must build, which products are exempt and where returns go.
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Market entry
Freight Forwarder, Customs Broker or 3PL? Who Does What When You Stock Inventory in the EU
Freight forwarder vs customs broker in the EU: who moves your goods, who declares them, who handles VAT and product safety, and where a 3PL fits in.
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